All Safety with a New Look

All Safety, Dirksen Workwear, Van den IJssel Workwear, and Textiel Services Nederland Introduce a Joint Brand Identity

All Safety, Dirksen Workwear, Van den IJssel Workwear, and Textiel Services Nederland will introduce a new joint corporate identity starting in September 2026.

The four companies are part of the Safety Cluster within OptiGroup and are collaborating more closely than ever, each drawing on their own areas of expertise. With this refreshed visual identity, that collaboration is now clearly visible to the outside world as well.

The companies will continue to operate under their own names and retain their own areas of expertise and trusted points of contact. At the same time, they will be visually unified under a single recognizable identity, featuring a shared logo, color palette, and consistent design.

This collaboration also offers direct added value for customers. By combining knowledge, services, and capacity more effectively, the four companies can provide broader support to customers and facilitate easier transitions between different areas of expertise—from personal protective equipment and workwear to textile care and specialized safety solutions.

In this way, customers benefit from the strength of a broader group, while the familiar personal approach and specialized knowledge of the individual companies are preserved.

The new corporate identity will be rolled out gradually in the coming period on websites, vehicles, workwear, signage, and communication materials, among other things.

New look, same expertise.

Creating happy people.